Recent Posts

  • Nike (NKE)

    Nike is the largest footwear company and the world and it’s Swoosh logo and slogans like “Just Do It” have become a big part of popular culture.  Athletes around the […]

  • TripAdvisor (TRIP)

    One of the most popular travel review sites, TripAdvisor is a publicly traded company that was once part of Expedia Holdings.  They make money primarily through advertising while boasting hundreds […]

  • Mental Model: The Path of Least Resistance

    When making a decision, there is always an option that requires the least effort.  Following the path of least resistance is somewhat of a sister mental model to Occam’s Razor […]

  • Expedia Group (EXPE)

    Expedia was one of the first Online Travel Agencies (OTAs) on the internet and is still a big player in the space today.  Expedia’s stable of brands primarily facilitates buying […]

  • Booking Holdings (BKNG)

    Formerly known as, Booking Holdings is a group of travel websites that allow people to have direct access to hotel, rental car, and restaurant listings.  They are one of […]

  • Invesco (IVZ)

    Invesco is one of America’s largest asset managers with over one trillion dollars in assets under management.  Their strength is in their global capabilities – they serve over 120 markets […]

  • Planet Fitness (PLNT)

    Planet Fitness is a medium-sized but quickly growing gym in the United States.  They operate on a franchise model and have quickly been taking market share by catering to the […]

  • Mental Model: Dunning-Kruger Effect

    The Dunning-Kruger effect is the tendency for those who are incompetent to overestimate their competence.  This “dual burden” is two fold: 1) incompetence means less capability to do things well, […]

  • 3M (MMM)

    3M is a massive industrial conglomerate known some of its famous industrial and consumer products, like Scotch Tape and Post-It Notes.  It makes a very wide array of products though, […]

  • J. B. Hunt (JBHT)

    The largest publicly traded trucking company in America, J. B. Hunt transports all types of goods – from chemicals to cosmetics.  Started as just a small fleet of trucks, it […]