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Nike (NKE)
Nike is the largest footwear company and the world and it’s Swoosh logo and slogans like “Just Do It” have become a big part of popular culture. Athletes around the […]
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TripAdvisor (TRIP)
One of the most popular travel review sites, TripAdvisor is a publicly traded company that was once part of Expedia Holdings. They make money primarily through advertising while boasting hundreds […]
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Mental Model: The Path of Least Resistance
When making a decision, there is always an option that requires the least effort. Following the path of least resistance is somewhat of a sister mental model to Occam’s Razor […]
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Expedia Group (EXPE)
Expedia was one of the first Online Travel Agencies (OTAs) on the internet and is still a big player in the space today. Expedia’s stable of brands primarily facilitates buying […]
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Booking Holdings (BKNG)
Formerly known as Priceline.com, Booking Holdings is a group of travel websites that allow people to have direct access to hotel, rental car, and restaurant listings. They are one of […]
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Invesco (IVZ)
Invesco is one of America’s largest asset managers with over one trillion dollars in assets under management. Their strength is in their global capabilities – they serve over 120 markets […]
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Planet Fitness (PLNT)
Planet Fitness is a medium-sized but quickly growing gym in the United States. They operate on a franchise model and have quickly been taking market share by catering to the […]
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Mental Model: Dunning-Kruger Effect
The Dunning-Kruger effect is the tendency for those who are incompetent to overestimate their competence. This “dual burden” is two fold: 1) incompetence means less capability to do things well, […]
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J. B. Hunt (JBHT)
The largest publicly traded trucking company in America, J. B. Hunt transports all types of goods – from chemicals to cosmetics. Started as just a small fleet of trucks, it […]
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