Essays

black man writing with fountain pen

Alex Mason

Hi, I'm Alex and I'm an individual investor and podcaster who's curious about the world, especially when it comes to long term investing in the stock market. I'm always looking for better ways to analyze businesses and add more mental models to my brain's tool belt.

My Latest Thoughts On

Long Term Investing

Southern Company (SO)

Southern Company (SO)

A Southern Company facility.  Image Source: Southern Company Southern Company (SO)   Southeastern Power and Light was formed in 1924 as a holding company for a few small utilities in the southern United States.  It either created or merged with the following...

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Simon Property Group (SPG)

Simon Property Group (SPG)

One of Simon Property Group's malls.  Image Source: Simon Property Group Simon Property Group is one of the largest mall operators in the United States. History of Simon Property Group Simon Property Group is the largest REIT and largest mall operator in America...

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Macerich (MAC)

Macerich (MAC)

One of Macerich's properties in Santa Monica, CA.  Image Source: Macerich Macerich is a real estate investment trust that, like Simon Property Group, owns and develops high end mall properties.    History of Macerich Started by Mace Siegel and Richard Cohen in New...

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SAP SE (SAP)

SAP SE (SAP)

SAP Headquarters.  Image Source: ArchDailyHistory of SAP American company International Business Machines (IBM) was approached in the early 1970s by Xerox, another large technology company.  Xerox was trying to get out of the hardware business and wanted to use...

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Mental Model: Multiplying By Zero

Mental Model: Multiplying By Zero

Basic Definition If you multiply effort in any area by zero, then the effort is completely wasted. Explanation of the Concept We know that five times zero is zero.  We know that 584,235 times zero is also still zero.  We’re taught this in school as simply “a rule”...

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Ventas (VTR)

Ventas (VTR)

Ventas' Seniors Housing Sunrise of Lincoln Park, Chicago, IL .  Image Source: Ventas Ventas is a healthcare Real Estate Investment Trust that operates primarily in the United States.  They are one of the largest providers of senior housing, and also other...

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Digital Realty (DRT)

Digital Realty (DRT)

One of Digital Realty's data centers.  Image Source: Digital Realty Digital Realty buys and operates buildings that house data centers.  Data centers are physical locations where computer systems are stored.  Companies pay DRT to store, protect, and route their data....

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Federal Realty (FRT)

Federal Realty (FRT)

The Santana Row property in San Jose, CA.  Image Source: SanJose.orgThe History of Federal Realty   Started by Samuel Gorlitz.  In the 1950s Gorlitz was an economist who studied at the University of Chicago and later worked for the State Department.  On the side...

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